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THE CREATIVE TEAM
About Concepts
TV, Collette Liantonio, and The Staff
DIRECT MARKETING EXPERTS IN DRTV and INTERACTIVE WEB
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 Collette
Liantonio - President
Collette Liantonio - President
Collette Liantonio launched Concepts TV in 1983. With an MA
in directing from New York University, Collette also attended
Harvard University's Owner/President Program. Collette is a
licensed speech and dramatic arts coach and experienced in all
aspects of public speaking and directing. Many of her Direct
Response Commercials and Infomercials have become advertising
legends, such as Ambervision Sunglasses, Topsy Tail, The Abdominizer,
Contour Pillow and The George Foreman Grill. Concepts TV won
over 70 awards for hits like Go Duster, Better Pasta Pot and
Finishing Touch. Our Direct Response clients include WD-40,
Bissell, QVC, Novartis, Time Warner, Salton, and Conair. Collette
has been recognized as "One of the 25 Most Influential
People in DRTV," and has served on the Electronic Retailing
Association's Board of Directors. Collette also co-founded the
Broadcast Council of the Direct Marketing Association, and is
a member of the Women Presidents' Organization, The Women's
Business Enterprise National Council (WBENC) and the Woman-Owned
Business Enterprise for New York City (WBE).
Click here for more on Collette Liantonio.
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| PRE-PRODUCTION - CREATIVE
CONCEPTS, PREPARATION AND PLANNING |
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Kristy
Pinand-Dumpert - Vice President of Sales & Marketing
As the Director of Production, Kristy garnered numerous Production
awards. Her knowledge of a good production is the key to her
success in sales. As Director of Sales Kristy has traveled internationally,
working with clients on every aspect of infomercial production.
Kristy's great understanding of the Direct Response Industry
allows her to assist clients in achieving a fully integrated
campaign.
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Laraine
Lamicella - Director of Finance
Laraine is responsible for all new business development. She
works hand in hand with clients to expedite contracts, schedules
and financial issues. She also handles all of Concepts TV advertising,
trade shows and certification. |
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Kim
Mayas - Executive Assistant
Kim works as Collette Liantonio's assistant as a junior copywriter,
and also manages public relations, web releases, and blogs,
as well as various tasks for the office and production.
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| PRODUCTION - LOCATION,
STUDIO, TALENT and MORE |
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Dana Conklin
- Producer/Assistant Director
Whether you need a short form commercial or a long form infomercial,
Dana is the person who will oversee all aspects of your production
project and will be your main contact during the production
phase. From script revisions to product shots to edit selects,
Dana's creative eye is essential to every production.
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Stephanie Sokerka
- Producer
Stephanie is responsible
for hiring the appropriate crews, scouting locations, and
auditioning talent for every shoot. She also works on set
to make sure that everything is in order and running smoothly,
ensuring that clients are completely satisfied with the production
process.
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Phil Compesi,
Production Coordinator
Phil works hand in hand
with the creative team on every aspect of production confirming
talent, crews, locations and more. He also ensures we have
the appropriate props necessary for each shoot. On set, he
works with the director recording the best selects to guarantee
we are getting the shots!
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| POST PRODUCTION - BRINGING
IT ALL TOGETHER |
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Cheron
Walden - Post-Production Supervisor
Cheron Walden - Post-Production
Supervisor
With more than 9 years in TV, Cheron ensures that schedule and
creative requirements are met and completed on time in the Post
Production phase. Cheron manages every facet of post-production,
including reviewing video footage and choosing voiceover artists. |
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James
Nolan - Vice President, Senior Editor
James Nolan is Vice
President and Senior Editor at Concepts TV. For the past decade
James has successfully delivered creative post for this Infomercial
Direct Marketing Agency. From Concepts TV's In-House Final Cut
Pro HD and Avid suites, James has posted infomercial blockbusters,
resulting in multiple Telly, Aurora, and ERA awards, including
awards for Best Electronics Infomercial, Best Short-Form Producer,
and Best Product. James' spots have been featured on Late Night
with David Letterman and in Newsweek.
Click here to see James' blog and the exciting projects he is
working on. |
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Jon
Gregory - Editor/Graphic Designer
Jon brings
more than 15 years of Graphic Design experience to this New
Jersey Infomercial Agency. Jon's creative eye is vital to editing
award winning commercials and infomercials. He oversees Concepts
TV's E-Commerce division and works hand in hand with clients
to design a winning Direct Marketing Website. Jon also creates
logos and packaging design for many of our top clients. |
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